If there's ever been a time for brands in the motorsports industry to get involved in the fast growing business opportunities within the eSports racing scene, 2017 is that time. Racing simulation games are as realistic as ever on consoles, drawing in millions of players for every major title (Forza Motorsport, Forza Horizon, Project Cars, WRC, DIRT Rally) each year who don't just love to play with cars, but live car culture by engaging on social media and attending real life events. 

 

With the average gamer at 36 years old and racing games dominating the large 18 - 32 age bracket, there remains immense potential for game publishers, businesses and pro eSports teams alike to create greater value to existing and untapped audiences in a new, synergised way in the digital world. This is what the JSR team wants to deliver.

In  mid-February this year, the Forza Motorsport 6 community received its most sought-after gift yet: comprehensive eSports overlays for professional event livestreaming on YouTube, Twitch.TV and more, now providing broadcasters and viewers alike the ability to study every fine detail of each racer right as the action is happening, just as the TV broadcasting standards that Formula 1 offers its global audience with high quality content.